RacingEdge
MOTORSPORTMARKETS
TECHNOLOGY
Building an automotive marketplace, auction business, and connected network of partners.
RacingEdge began as a dedicated marketplace for racecars and evolved into an automotive auction platform powered by a growing network of industry partners. My work spanned product strategy, business development, sales, digital marketing, and editorial content, helping shape both the technology and the business behind it.
Built for the paddock.
Taking cork-board classifieds online
—and connecting them.
RacingEdge connected the scattered classified boards across North America into one digital inventory pool.
This increased the reach and visibility of every vehicle while giving each partner a branded digital marketplace to offer their community.
One shared marketplace connects motoring communities,
extending the reach and visibility of vehicle listings across the network.
03 / By the numbers
A sense of scaleSelected partners
Racecar ManufacturerCanada
Motorsport Asset BrokerageFlorida, USA
Events & NBC TV SeriesAtlanta, Georgia
Private Motorsports ClubOliver, British Columbia
Motorsport Racing FacilityGrantsville, Utah
Private Automotive ClubToronto, Ontario
The next frontier: online auctions.
We brought our network-driven
model to auctions, connecting independent platforms and their bidders through shared inventory.
As online vehicle auctions gained momentum, RacingEdge expanded beyond traditional listings and into live bidding.
Our white-label technology allowed partner businesses to run their own branded auctions while reaching buyers across the network, creating competition between bidders arriving from different platforms.
World-record auction sale
As verified by CLASSIC.COMSetting records.
After failing to meet reserve on two industry-leading platforms, this 992 Porsche GT3 sold through our Paddock Network in what was described as a world-record auction result at the time—a demonstration of what our connected auction network could deliver.
Building the product.
Growing the business.
Wearing many hats and taking ownership across the business.
My role at RacingEdge spanned business strategy, product management, and commercial growth. I built B2B sales and partnership pipelines, expanded our ideal customer profile into new markets, and helped scale the network and develop new revenue streams.
On the product side, I led a small development team, contributed to hiring and product direction, and managed partner relationships, auction operations, and go-to-market initiatives. It was a hands-on role connecting strategy, technology, and commercial execution.
- 01 /Product direction & development leadership
- 02 /B2B partnerships & relationship management
- 03 /Sales & business development
- 04 /Auction operations & marketplace strategy
- 05 /Digital marketing & go-to-market execution
- 06 /Editorial production & audience development
- 07 /Hiring & cross-functional team coordination