About / A personal archiveToronto, Canada

A life in
chapters.

Different disciplines. A hands-on approach.

I've always been drawn to interesting work and the people behind it. My career has grown out of getting involved, taking responsibility, and finding ways to move things forward.

01 / The early years

Music, magazines & martial arts

In my teens, I was teaching Taekwondo and competing nationally while working restaurant jobs. I began managing an electronic music act that later signed to Columbia Records through Natasha Bedingfield. That led to promoting festivals, working in artist management, and launching an independent magazine while I was still in school for advertising.

Newspaper feature titled ‘Agency startup wants artists to get Kultured,’ with a photograph of the agency’s co-founders.

02 / 2013–2016

The Tesla years

I joined Tesla in spring 2013, shortly after its first Canadian deliveries, as the company was getting established here. I helped build out its Canadian sales operations, piloted an initiative that went on to roll out globally, and became one of the company's top-performing salespeople. It was a wild few years, and a chapter I'm grateful to have been part of. More on that chapter soon.

A white Tesla Model S and an orange Tesla Roadster displayed inside Steam Whistle Brewing.

Since then, my career has taken a less conventional route.

03 / 2019–2024

From motorsport to fintech

A laptop displaying a RacingEdge Porsche auction in an automotive clubhouse, with sports cars and a dog resting on a sofa.

After Tesla, I spent some time in commercial clean tech, briefly worked at Porsche, and then discovered the portfolio life as a writer, photographer and filmmaker.

That work gradually expanded into web design, SEO, and digital marketing, eventually bringing me to RacingEdge, a tech startup conveniently rooted in one of my biggest passions: motorsport.

At RacingEdge, I helped grow a motorsport marketplace into an auction and software network. That experience eventually led me into fintech, where I helped conceive, design, and manage the development of T2 Wallet, a venture exploring programmable payments.

Looking back, those years were an exercise in constant upskilling and context-switching, moving between sales, marketing, partnerships, UX/UI, QA, product management, and whatever else needed figuring out along the way.

Zlatan Dujsic at the Dubai FinTech Summit, standing in front of the event backdrop.

04 / 2025–Present

Building what's next.

These days, I'm freelancing across Shopify, web design, digital marketing, and photography, bringing together the different sides of my experience in product, business, and creative work.

Alongside that, I'm continuing to develop two ventures of my own: ProductPair, an AI-powered Shopify app, and Motion Editorial, a new approach to digital publishing. Different disciplines, but both rooted in the same curiosity for building things and seeing how people respond.